Gabrielle Gomes
Profile
Multidisciplinary designer with a strong foundation in marketing and a passion for creating impactful design solutions. I believe great design is not just about aesthetics, but about delivering meaningful experiences. With over 10 years of experience across UX/UI, branding, and communication design, I’ve contributed to major brands such as IBM, PagBank, UOL and NAOS (skincare laboratory responsible for the brands BIODERMA, ESTHEDERM, and État Pur). I currently work at PagBank as a Senior Visual Designer and also manage freelance projects, balancing creativity with strategic thinking.
Recent Professional Experience
Senior Visual Designer – PagBank
Jun 2023 – Present
• Leading visual projects across marketing and digital channels.
• Collaborating with UX and product teams to ensure design consistency.
• Developing branded visuals for campaigns and digital interfaces.
UX/UI Designer – IBM
May 2022 - Jun 2023
• Designed user interfaces based on global design systems.
• Worked with international stakeholders and complex business rules. • Improved usability across enterprise-level platforms.
Freelance Visual Designer – NAOS (BIODERMA, Esthederm, État Pur)
Apr 2019 – Ago 2025
• Responsible for the visual creation and art direction of social media content for the brands BIODERMA, Esthederm, and État Pur.
• Manages project timelines, aligns deliverables with client teams, and ensures brand consistency across platforms.
• Conducts visual research and trend analysis to support creative decisions and enhance brand positioning.
Creative – PagBank
Jul 2017 – May 2022
• Created digital content for various platforms and media. • Collaborated with internal teams on brand-aligned deliverables.
Education
Postgraduate Degree in Strategic Design Management
Fundação Armando Alvares Penteado (FAAP)
Jul 2024 – Apr 2025
Core skills
Visual Design & Branding | UX/UI Design | Strategic Planning | Design Systems | Trend Analysis | Agile & Cross-functional Collaboration
Extra certifications
Enterprise Design Thinking Practitioner – IBM Credential
ID: e93b8b99ef8e
• Demonstrated ability to apply design thinking methods in real-world business scenarios.
• Focused on user-centered solutions and agile collaboration.
Enterprise Design Thinking Co-Creator – IBM Credential
ID: 3cfe7ec8c679
• Enabled co-creation sessions and workshops within agile environments.
• Supported stakeholder alignment and team facilitation using IBM’s design thinking framework. Design & User Experience (D&UX) EssentialsMergo UX School
• Covered core concepts of design thinking, user research, usability testing, and UI design principles.
• Applied human-centered design methods across digital platforms.
Communication and Consumer Trends – Trends Observatory
PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
• Explored emerging behavioral, market, and aesthetic trends.
• Emphasized the role of cultural monitoring in strategic design and communication planning.